Beat The Cyberbully was fortunate enough to be on Abu Dhabi Classic FM towards the end of last year with Andrew Hosie  – Barry Lee Cummings popped in to discuss the initiative a few months before it went live on the ground.

 

We had hoped to be up and running earlier in 2014, but in reality launched in mid February – but it was great to have a quick chat with Andrew about the plans.  Now that we are up and running, we may even get a chance to go back in and talk more about the up take of the initiative, and how we are looking to get it into all schools around the UAE to help increase the levels of understanding and education around the cyberbullying subject but also extending into things like online reputation management and digital footprint. How important these things are to the next generation, and how the fact that being involved with any form of bullying through online channels, could actually come back to haunt you in later life. This next generation of school leavers, the next business owners and managers, are the first to really have to worry about what they are putting out there online. We want to help educate everyone on the positive use of the wonderful tool we have at our disposal in the internet, applications and platforms and all in an entertaining, motivating and inspiring engagement.

 

Have a listen by just clicking play below and let us know what you think. But you aren’t allowed to say anything about how many times Barry says the word ‘absolutely’ 🙂

 

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